AMI Paris Expands Its Footprint with a Landmark Marais Flagship

Parisian menswear powerhouse AMI is making a statement with its largest store to date, opening on February 18th in the heart of Le Marais. Spanning an impressive 600 square meters at 96 Rue de Turenne, this flagship cements the brand’s deep-rooted connection to its hometown while reinforcing its global presence.

Founder and Creative Director Alexandre Mattiussi describes the opening as a milestone, reflecting both AMI’s rapid growth and the spirit of its birthplace. “Paris is not only AMI’s hometown but one of my main sources of inspiration,” he says. “The opening strengthens our presence in the city.”

Designed in collaboration with Studio KO’s Olivier Marty and Karl Fournier, the space embodies AMI’s refined yet welcoming aesthetic. A mix of stone, wood, and leather defines the interiors, with Euville stone featured prominently across shelving, tables, and walls. Mirrored metal and quartz checkout counters in rich, earthy tones add a touch of understated opulence, while hammered concrete pillars provide a raw, industrial contrast.

Beyond its striking design, the Marais flagship will house AMI’s full menswear and womenswear collections, alongside accessories. It also introduces AMI For Ever, the brand’s second-hand program, offering customers a sustainable way to recycle pre-owned pieces in exchange for shopping vouchers.

With its blend of Parisian charm, modern elegance, and a forward-thinking approach to fashion, AMI’s latest flagship is more than just a store—it’s a destination. Whether you're in search of tailored essentials or looking to breathe new life into past-season pieces, AMI Marais is set to become a key stop for the style-conscious man in the French capital.