A Rakish Escape to Mont Blanc with American Vintage

Welcome to The Rakish Gent’s exclusive peek at American Vintage’s Christmas Campaign 2024. This season, the brand takes us to the snowy peaks of Mont Blanc, where carefree moments meet bold menswear. From vibrant puffers and textured fleeces to layered tracksuits and smartly oversized blazers, these looks make a statement both on and off the slopes.

It’s a celebration of colour and contrast—think snowflakes paired with fruit prints, sleek suits with cosy cardigans, and a palette that brings warmth to the crisp alpine air. Whether gathering under the tree or setting a festive table outdoors, the AMV man embodies relaxed sophistication with a playful edge.

Step into the holiday spirit with these cool, colourful looks at American Vintage.