American Vintage AW24

American Vintage has unveiled its Autumn/Winter 2024 collection, focusing on themes of nostalgia and future aspirations. This season, the Marseille-based brand presents a refreshed take on its signature style, drawing on past inspirations while embracing new fabric innovations and bold color choices.

The collection starts with a nod to childhood memories of countryside excursions, offering a modernized wardrobe that balances technicality and comfort. Expect to see jacquard knits paired with checked woolens, evoking the spirit of outdoor adventures.

As autumn progresses, the collection shifts to a preppy 1960s London vibe. Tailored pieces in vibrant colors dominate. Winter introduces a minimalist approach, focusing on elegance and timelessness. Suits in natural shades are updated with new fabrics, such as the innovative DOA, which merges technology with classic tailoring. These pieces are designed to be layered under structured, chunky coats, the season's key accessory.

Fabrics take center stage this season, with American Vintage experimenting across different materials. Denim sees new washes and cuts, while jersey and RIPSTOP are reimagined for versatility. Knitwear is also refreshed, seamlessly integrating with loungewear and tailored options.

The color palette is bolder, featuring a mix of classic neutrals and vibrant tones—think greens, reds, and browns—allowing for versatile, monochromatic looks. This collection encapsulates a dynamic blend of heritage and modernity, with something to suit every style.

Explore further and shop from 1 September at American Vintage.