This January, Acqua di Parma opens its first Barbiere, located within the Men’s Designer Fashion department in Selfridges. 

The new location is the first UK debut of Acqua di Parma’s famous shaving experience and the brand has taken every effort to export all of the best loved features from its boutiques. The masculine and minimalist space, in the labels’ traditional vibrant yellow is a warm and luxurious escape from the busy people traffic of Oxford Street, right in the heart of some of the best menswear brands in the world within Selfridges. 

The services aims to offer the best of Italian shaving, that has become something of a ritual for the Italian man. The varied and comprehensive list of services is divided into three categories - Shave, Hair and Facials - carefully put together to offer deeply toning and invigorating experiences, ranging from the Traditional Italian Shave to the Prestige Shave for the most demanding clients, and the Express Shave for a quick, basic but always impeccable service. For bearded clients, Acqua di Parma offers a range of beard grooming and care services. Other brand-new services for hair include neck and sideburn trims, haircut adjustments and luxury head shaves. Consumers aiming for an even more relaxed and fresh look can treat themselves to a wide range of services, including eyebrow shaping, face peeling and a revitalising treatment for the face and eyes. 

Visit the new Acqua di Parma Barbiere in Selfridges, London.